Credit card companies tend to reserve their best deals for new customers.  It is a sad fact that loyalty is not well rewarded by most credit card companies.

New customer offers are a big part of the credit card market, and can be very lucrative for the credit card borrower.  This is because many credit cards are over their life time lucrative for credit card providers, and to attract the “right “ customers (those who will incur lots of interest but not cause too much administrative trouble) credit card companies are prepared to spend a lot on marketing.
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